Brand Book Development
At Serentco, we understand that a logo is only the beginning of your brand journey. To maintain consistency and build long-term recognition, you need a solid set of brand guidelines. That’s where our Brand Book Development services come in. Whether you’re launching a new brand or bringing clarity to an existing one, we create detailed, professional brand books that help your brand speak with one unified voice.
What is a Brand Book?
A Brand Book (also known as Brand Guidelines or Style Guide) is a strategic document that outlines how your brand should look, sound, and feel across different platforms. It’s the rulebook that ensures every piece of communication — from your website to social media posts to printed materials — stays aligned with your brand identity. At Serentco, we don’t just deliver design elements; we craft complete systems that reflect your brand’s values and goals.
What’s Included in Serentco’s Brand Book?
Our Brand Book packages are tailored to meet the needs of startups, SMEs, and established companies alike. Here’s what you can expect:
- Logo usage guidelines – How and where to use your logo, what to avoid, size limitations, and spacing rules
- Color palette – Primary and secondary brand colors with HEX, RGB, and CMYK codes
- Typography – Font families for headings, body text, and accent use
- Visual elements – Icons, graphics, imagery style, and pattern usage
- Tone of voice – How your brand should sound in written communications
- Do’s and Don’ts – Examples of correct and incorrect usage to avoid brand dilution
Why Do You Need a Brand Book?
Consistency builds trust. Whether you’re onboarding a new designer, launching a new campaign, or expanding your team, a well-structured brand book ensures that everyone follows the same creative direction. It saves time, reduces errors, and maintains visual harmony across all your customer touchpoints. At Serentco, we empower brands to scale without losing their identity.
Who Is It For?
Our Brand Book services are perfect for:
- Startups wanting to establish strong brand consistency from day one
- Growing businesses struggling with scattered branding
- Companies going through a rebrand or brand refresh
- Marketing teams looking for an easy handover guide for partners and freelancers
The Serentco Advantage
- Custom-built brand guidelines tailored to your unique identity
- Collaborative process with your input at every stage
- Presentation-ready PDFs and editable source files
- Optional interactive brand books for teams working remotely or digitally
How We Work
- Kick-off meeting and brand discovery session
- Audit of existing brand elements (if available)
- Development of style guide sections with visual mockups
- Client feedback and two rounds of revisions
- Final delivery in high-quality formats
At Serentco, we’re not just creating documents — we’re building the foundation for your brand’s future. Let us help you create a consistent, scalable identity that your audience will remember and trust.
Ready to take control of your brand’s voice and visuals? Contact Serentco today to get started on your custom Brand Book.